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ONLINE MARKETING COMPANY - DigiThunder

Our online marketing company in delhi offers you best digital marketing services to boost your business project & achieve top ROI results!

Short form of search engine marketing is SEM and SMM stands for social media marketing, these are one of the most progressive, effective and modern tools to promote your products and grow your business in a highly competitive marketplace. At present, it has been more important to engage online marketing with digital advertisement through search engine marketing (Google ads, Baidu or Yandex ads), SEM or google advertisement are commonly based on PPC (Pay Per Click) policy & social media marketing (Facebook ads, Instagram or LinkedIn ads...), SMM advertisement are commonly based on PPI (Payment Per Impression) or PPV (Pay Per View) or CPM (Cost Per Mille or Cost Per Thousand Impressions). Search engine marketing means practice of marketing a business using paid advertisements that appear on search engine results page (SERP or SERP marketing). Social media marketing means practice of marketing a business using paid advertisements that appear on social media platforms like Facebook, Instagram, LinkedIn and others.

For your convenience online marketing services are categorised into 2 basic groups

* google ads-SEM, display ads & retargeting-remarketing advertisement

* social media marketing-SMM advertisement

digital marketing with google

google search engine marketing

Google search engine marketing Ads (GSEM) are the ads placed either at top or at bottom of Google search engine results page (SERP). These SEM ads are shown to users who are searching for the keywords, you are bidding for. For example, if you sell bicycle, you could bid to have your ad show up when a user types in Google search “Purchase bicycle“. Of course you will have to use best strategies for your Google Ads campaign like targeting a specific group of people (by Interest, Geographical locations, Devices, Gender or Age factor, etc.)  for better CTR (Click Through Rate) to achieve campaign’s higher Conversion Rate.
Google Ads are based on PPC (Pay Per Click) policy. Where advertiser bids on keywords and pay for action-click on their advertisements. No click means no cost.

Google Search Engine Ads SEM

google display ads

Google Display Ads can be graphical, in text format, video — animated or mix all these formats. These display advertisements are shown on other websites who are part of Google display network (GDN). These websites act as ads partner with Google through Google’s AdSense service or ad exchange marketplace. In simple words, there are millions of website which are agreed to show Google Ads.
Most common examples of Google’s AdSense partners are:

Google Display Ads banner

  • Online newspapers
  • Portals
  • Blogs
  • Video sites
  • Mobile Apps
  • Forums
  • Online communities, etc.

So, if we see a Google banner ad on any website, it means they are partners of the Google display network. With the help of Google Display Ads you can target a very huge audience to create leads or branding depending on audience habits & behavior as these sites have different types of contents and it means different types of audience. Google offers multiple targeting options to target different audiences on the Google display network with multiple banner sizes.

google remarketing ads

Most probably you have noticed that after visiting some websites like Amazon or Flipkart, etc. Their ads start following you everywhere?
You see special proposals like discount or specific product ads that you have viewed on their website at other sites which you surf later like any blogs, news sites, Facebook, YouTube or on top position in Google search. All this is possible due to retargeting or remarketing ads. These Google Remarketing Ads allow advertiser to show ads to people who have already visited or interacted with his website, video, Facebook page or app in the past.

Google Remarketing Ads

The main benefits or perspectives of Google remarketing ads are:

  • Capturing your lost visitors.
  • Cross-sale of products or services.
  • Increase in conversion rate means low cost per acquisition.
  • Brand recognition by reminding about the brand periodically.
  • Targeting visitors for a long period (up-to more than 1 years).
  • To show some seasonal offers.
  • Introduction of new or specific product/services to old clients or visitors, etc.

Google remarketing retargeting adsAccording to a recent statistics, 96% of website visitors do not reach companies goals like contact or purchase at a 1st interaction with their products or services. It’s a huge number and no business wants to lose such a huge amount of potential clients if they are not contacting them again. Google remarketing ads is the best option of online marketing to remind those visitors to return to respective website and reach conversion goal.

online marketing with social media

social media marketing – SMM

Social Media Marketing (SMM)  means marketing or the promotion of goods and services on social networks through digital media.
The main goal of Social Media Marketing is to increase brand visibility, improve communication of advertiser with users and to reach more (potential) customers.

Social Media Marketing works on the principle of Social Media Optimization (SMO) for the improvement of company image on social media networks.

There are tons of social media platforms where we get option of launching a paid ad campaign, to reach wider audiences and improve traffic towards a website or a targeted web page.
SMM Social Media MarketingThe best or famous social networks which can be used as a means of SMM are:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest

Online marketing ads set-up cost depends upon many factors and every agency has its own price table for it.

As our experience showed that most optimized method for both partners (Advertiser & Ad making company) is:

  1. A fixed one time payment for account set-up & primary jobs.
  2. A percentage of monthly ads spend as account management cost, the payment amount of this section can vary according to monthly ads expenditures. (This pricing is our monthly professional fee and not the amount which an advertiser will spend for showing ads in Google, Facebook or any other platform.)

Our ads plans are defined to suites every business projects.

Standard SEM Plan - SEM1
Monthly google ad budget up-to ₹ 50K ($650)
12900-
Get now
  • Setup Fee (One time) – ₹12900 ($170).
  • Monthly Fee – ₹ 5500 ($75) or 15% of Monthly Spending.*

Whichever is higher!

Advance SEM Plan - SEM2
Monthly google ad budget ₹ 50K-2L ($650-$2650)
25900-
Get now
  • Setup Fee (One time) – ₹25900 ($349).
  • Monthly Fee – ₹ 12000 ($160) or 12% of Monthly Spending.*

Whichever is higher!

Elite SEM Plan - SEM3
Monthly google ad budget up-to ₹ 2L-Above ($2650-Above)
36900-
Get now
  • Setup Fee (One time) – ₹44900 ($599).
  • Monthly Fee – ₹ 21000 ($280) or 10% of Monthly Spending.*

Whichever is higher!

SEM1 SEM2 SEM3
Plan include
Google Search campaign.
Google ads (adwords) platform Set-up.
Google Analytic Set-up with goals & ads linking.
Keyword Research & Optimization.
Geo Targeting & time schedule set-up, Bid Set-up & Optimization.
Device Optimization.
Competitor Analysis.
Total keywords
Up-to 100
Up-to 1000
Maximum possible
No. of keywords form
broad or modified
3 or all 4 types as required in niche
No. of campaign
up-to 3
up-to 10
up-to 20
No. of created ads
up-to 20
up-to 50
1 to 1 or Optimized numbers
Responsive ads
---
yes
Search Queries review
for keywords optimization & negative words search
Every month
Every 2 weeks
Report
Monthly
Every 2 weeks

* Retargeting & remarketing ads – Not essential but highly recommended:

Book Remarketing Ads campaigns straight away to get 30% discount on set-up fee of remarketing plans.

Google article about importance of Remarketing ads

gda

Effective only after analysis of SEM campaign.

Standard display ads - GDA1
Monthly google ad budget up-to ₹ 20K ($250)
7500-
Get now
  • Setup Fee (One time) – ₹7500 ($100).
  • Monthly Fee – ₹ 2200 ($30) or 15% of Monthly Spending.*

Whichever is higher!

Advance display ads - GDA2
Monthly google ad budget up-to ₹ 1L ($1350)
15900-
Get now
  • Setup Fee (One time) – ₹15900 ($215).
  • Monthly Fee – ₹ 4500 ($60) or 12% of Monthly Spending.*

Whichever is higher!

Elite display ads Plan - GDA3
Monthly google ad budget above ₹ 1L ($1350)
27900-
Get now
  • Setup Fee (One time) – ₹27900 ($375).
  • Monthly Fee – ₹ 9750 ($130) or 10% of Monthly Spending.*

Whichever is higher!

GDA1 GDA2 GDA3
Plan include
Google display ads campaign.
Analysis of SEM campaign & Keyword selection for display ads.
Geo Targeting & time schedule set-up, Bid Set-up & Optimization.
Device Optimization.
Competitor Analysis.
White campaign
No test campaign
test campaign before white actionable campaign
Total keywords
Up-to 100
Up-to 1000
Maximum possible
No. of campaign
up-to 3
up-to 10
up-to 20
Created ads banner size & format
Top 5 Ads Banner Sizes
Jpeg or png
Top 10 Ads Banner Sizes
Jpeg or png
All 20 Ads Banner Sizes
Jpeg or png or gif
Search Queries review
for keywords optimization & negative words search
Every month
Every 2 weeks
Report
Monthly
Every 2 weeks

* Retargeting & Remarketing ads – Not essential but highly recommended:

Book Remarketing Ads campaigns straight away to get 30% discount on set-up fee of remarketing plans.

Google article about importance of Remarketing ads

Top recommendation on Google Display Ads are:

  1. Google Search and Google Display Ads campaign must be separate.
  2. To run separate Google Display Ads campaigns for new visitors and for remarketing audiences.
  3. Frequency monitoring through CTR, conversions or other KPIs (depending on the campaign’s goals).
  4. Managing ads placement options by including or excluding device type, video placements, app placements and particular websites.
  5. Testing, analysis & selection of best CTA (Call To Action).
grm
SEM remarketing - GRM1
search remarketing Campaign Only
14900-
Get now
  • Setup Fee (One time) – ₹14900 ($199).
  • Monthly Fee – ₹ 6700 ($90) or 12% of Monthly Spending.*

Whichever is higher!

Display ads remarketing - GRM2
display ads Remarketing Campaign Only
9900-
Get now
  • Setup Fee (One time) – ₹9900 ($130).
  • Monthly Fee – ₹ 6700 ($90) or 12% of Monthly Spending.*

Whichever is higher!

Elite remarketing - GRM3
search + display ads Remarketing Campaign
22900-
Get now
  • Setup Fee (One time) – ₹22900 ($299).
  • Monthly Fee – ₹ 11000 ($149) or 10% of Monthly Spending.*

Whichever is higher!

GDA1 GDA2 GDA3
Plan include
Analysis of Google display ads campaign or SEM campaign or both (as required).
Analysis & selection of audience.
List formation & data input on the basis of provided info for additional audience.
Geo Targeting & time schedule set-up, Bid Set-up & Optimization.
Device Optimization.
Total keywords
All as in parent campaign
No. of campaign
Identical to parent campaign
ads banner size & format
Identical to parent campaign
Search Queries review
for keywords optimization & negative words search
Every month
Every 2 weeks
Report
Monthly
Every 2 weeks
SMM
facebook marketing - SMM1
Minimum monthly ad budget from ₹ 20K ($250)
7500-
Get now
  • Setup Fee (One time) – ₹7500 ($100).
  • Monthly Fee – ₹ 2500 ($30) or 12% of Monthly Spending.*

Whichever is higher!

Instagram marketing - SMM2
Minimum monthly ad budget from ₹ 20K ($250)
7500-
Get now
  • Setup Fee (One time) – ₹7500 ($100).
  • Monthly Fee – ₹ 2500 ($30) or 12% of Monthly Spending.*

Whichever is higher!

facebook + instragram ads - SMM3
Minimum monthly ad budget from ₹ 30K ($400)
12000-
Get now
  • Setup Fee (One time) – ₹12000 ($150).
  • Monthly Fee – ₹ 4000 ($50) or 10% of Monthly Spending.*

Whichever is higher!

SMM remarketing-SMRM
Minimum monthly ad budget from ₹ 10K ($130)
3500-
Get now
  • Setup Fee (One time) – ₹3500 ($50).
  • Monthly Fee – ₹ 1500 ($20) or 12% of Monthly Spending.*

Whichever is higher!


Set-up of Remarketing campaigns are totally free = ₹ 0 on booking of SMM Remarketing plan along with SSM1 or SSM2 or SSM3 plan.

Monthly Fee – ₹ 1500 ($20) or 10% of Monthly Spending.*

Whichever is higher!

SSM1 SSM2 SSM3 SSRM
Plan include
Creation, set-up of business page in account.
Update of page profile with required information.
Integration of account/profile with website.
Audience break-up for better analysis.
Geo Targeting, Bid Set-up & Optimization.
Device Optimization.
Analysis of running campaigns.
Analysis, selection & audience set-up.
formation & data input on the basis of provided info for additional audience.
Geo Targeting, formation of look alike data, Bid Set-up & Optimization.
Device Optimization.
No. of campaign
According to gender & age break-up
Identical To Parent Campaign
ads banner size type
Static, carousell, etc
Search Queries review
for keywords optimization & negative words search
Every 2-4 weeks
Report
Monthly

IMPORTANT TERMS & CONDITIONS OF OUR DIGITAL – ONLINE MARKETING COMPANY

  • GST & Taxes * – GST & all other respective taxes (when & where applicable) are not included in any mentioned service’s price and must be calculated & added separately.

Our other digital & website services for you

Responsive Design
website services - web design & development
SERP Booster
website services - website optimization
Ads Booster
Website Analytics services
Site Improvement
Other important services
*** We provide our Online Marketing development services in Delhi NCR, other cities of India & in foreign countries also!

answer me

Increase in usage of internet for business and personal use has generated new channels for marketing and advertisement. Online marketing is the practice of leveraging web-based channels to spread a notice about a company’s brand, products, or services to its potential customers. The methods, and techniques used for online marketing includes email, social media (SMM), display advertising, SEO optimization, Google Ads (SEM) and more.

Short form of search engine marketing is SEM and SMM stands for social media marketing, these are one of the most progressive, effective, and modern tools to promote your products and grow your business. At present, it has been more important to engage online marketing with digital advertisement through search engine marketing (Google Ads, Baidu or Yandex Ads), SEM or google advertisement are commonly based on PPC (Pay Per Click) policy & social media marketing (Facebook ads, Instagram or LinkedIn ads…), SMM advertisement are commonly based on PPI (Payment Per Impression) or PPV (Pay Per View) or CPM (Cost Per Mille or Cost Per Thousand Impressions). Search engine marketing means practice of marketing a business using paid advertisements that appear on search engine results page (SERP or SERP marketing). Social media marketing means practice of marketing a business using paid advertisements that appear on social media platforms like Facebook, Instagram, LinkedIn and others.

Online marketing is additionally referred to as internet marketing, web marketing, digital marketing and search engine marketing (SEM). Online advertising and internet advertising are techniques involved online marketing, but aren’t synonymous with online marketing.

Each online marketing platforms got his pros and cons so, you need to test different platforms, depending on your goals, and decide which one suits you best. Main aim of the best online marketing service is to provide you an easy and accessible way to reach your target audience with your products and/or services.

Here, is the list of the best online marketing services at present:

  1. Google Ads (SEM, Display Ads, YouTube Ads, Apps Ads & Google Merchant).
  2. Yandex Ads (SEM, Display Ads, and Yandex Market) – For Russia & CIS countries.
  3. Baidu & Alibaba for China.
  4. Facebook & Instagram Ads (SMM).
  5. LinkedIn Ads (SMM).
  6. Amazon, Flipkart, GeM, etc. e-commerce platforms.

The answer for the above question is “YES” – a true internet/ online marketing campaign can be a key contributor & very helpful for growth of your business. A legitimate internet marketing service helps you to build a strong online presence but some gives silly guarantees or offers black-hat tactics to take advantage of those who aren’t aware of the real benefits of online marketing.

Like traditional marketing, a true legitimate lead generation strategy of the Internet marketing, can take a lot of time, hard work, and experience. If you’re not paying good money & attention to it, then you’re probably not going to get the desire results.

In this article, I will try to explore the 3 main types of the Internet marketing and how you can take their advantage.

1. Search Engine Optimization (SEO): SEO includes process of creating changes to website to appear higher in search engine results pages (SERPs) of search engines such as Google, Yahoo, Yandex, or Bing. These rankings specifically refer to the middle of the page and called organic results or website raking.

Main SEO steps are:

  • To define optimum numbers of keywords, selection of best type (short & long tail keywords) for each page.
  • Formation of title, description tags & proper presence of h1, h2…in pages.
  • Selection of schema for search engines & social networks result pages.
  • Website’s images optimization.
  • Analysis & removal of broken links for pages (if any).
  • Monitoring of 404 page & redirection of broken links.
  • Installation of HTTPS/SSL certification (lock or secure sign for web-site).
  • Use of content delivery network (CDN).

2. Pay-Per-Click Marketing (PPC): PPC are the ads placed either at top or at bottom of search engine results page (SERP). These SEM ads are shown to users who are searching for the keywords, you are bidding for. For example, if you sell bicycle, you could bid to have your ad show up when a user types in search field “Purchase bicycle“. Of course, you will have to use the best strategies for your Ads campaign like targeting a specific group of people (by Interest, Geographical locations, Devices, Gender or Age factor, etc.) for better CTR (Click Through Rate) to achieve campaign’s higher Conversion Rate. Where advertiser bids on keywords and pay for action-click on their advertisements. No click means no cost.

Other types of PPC campaigns include:

  • Display Marketing: Display Ads can be graphical, in text format, video — animated or mix all these formats. These display advertisements are shown on other websites who are part of a display network, for example Google display network (GDN). These websites act as ads partner with Google through Google’s AdSense service or ad exchange marketplace. In simple words, there are millions of website which are agreed to show Google Ads.
    Most common examples of Google’s AdSense partners are:
  • Online newspapers
  • Portals
  • Blogs
  • Video sites
  • Mobile Apps
  • Forums
  • Online communities, etc.

So, if we see a Google banner ad on any website, it means they are partners of the Google display network. With the help of Google Display Ads you can target a very huge audience to create leads or branding depending on audience habits & behavior as these sites have different types of contents and it means different types of audience. Google offers multiple targeting options to target different audiences on the Google display network with multiple banner sizes.

  • Product Listing Ads: Bid on listing your products in platforms like Google Shopping, Amazon, Flipkart, etc.
    Each of these platforms on correct strategy enables you to offer your products, services directly to people who are searching for what you are offering. Pay Per Click and/ or commission is the policy used in such platforms.

3. Social Media Marketing (SMM): Social Media Marketing (SMM) means marketing or the promotion of goods and services on social networks through digital media. The main goal of Social Media Marketing is to increase brand visibility, improve communication of advertiser with users and to reach more (potential) customers.

Social Media Marketing works on the principle of Social Media Optimization (SMO) for the improvement of company image on social media networks.

There are tons of social media platforms where we get option of launching a paid ad campaign, to reach wider audiences and improve traffic towards a website or a targeted web page.
SMM Social Media Marketing. The best or famous social networks which can be used as a means of SMM are:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest

As per GE Capital, almost 90% of all customers searched extensively online before making a purchase decision last year.

The 2 main categories of digital marketing are online marketing and offline marketing.

The 10 main/ big categories of online marketing are:

  1. Social Media Marketing (SMM).
  2. Search Engine Optimization (SEO).
  3. Display Advertising.
  4. Search Engine Marketing (SEM).
  5. Video Marketing.
  6. Pay-per-click Advertising (PPC).
  7. Email Marketing.
  8. Virtual Events & Webinars.
  9. Content Marketing.
  10. Affiliate Marketing.

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