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DIGITAL MARKETING ANALYTICS - DigiThunder

Our company digithunder located in delhi offers you best digital marketing analytics services to boost your business WEBSITE & achieve top ROI results!

Analytics (analysis) is the scientific process of discovering and communicating the meaningful patterns within the data, it provides us meaningful information from large quantities of data. Business analytic leads to find the hidden patterns through consumer's behavior. In the world of business, organizations usually apply analytics to describe, predict and then improve the business performance of the company.

For your convenience digital marketing web analytics services are categorised into several groups

* website structure analysis – website design analysis

* website SEO analytics website SEO check

* website speed analytics page speed analytics

* search engine analytics – search engine ads analytics

* display ads analytics

* social media analysis – social media advertising analytics

website structure analysis

Website structure analysis is an important part of website optimization. Website design analysis is 1st step in optimizing a website. This analysis doesn’t mean rebuilding of your website, but it is to boost up your ranking through enhancing the nature of your site by making it viewer or visitor friendly. The more the site is visitor friendly, the less will be the bounce rate means visitor will spend more time & more effectively at the site.

Structure or website design analysis is an important part of optimization as it integrates the disciplines of both online marketing and site performance which is required to achieve a competitive advantage. Structural information help in understanding the organization of the pages within the website.

This analysis deals to understand:

  • How friendly website design is for visitor?
  • Presence & functional properties of site’s elements like menu, logo, buttons, pop-ups, etc.
  • Proper selection of colors combination & fonts, font’s size, etc.
  • Location, circulation, utility & functionality of site’s elements.
  • Interaction of different elements with each other.

website seo analytics

Website SEO check, includes process to understand absence/presence of SEO elements on the website, which are very important to appear web-site higher in search engine results page (SERP).

Main Website SEO analysis elements are:

  • To define presence of keywords, optimum numbers of keywords, analysis of the best keywords (short & long tail keywords) in every page.
  • To check volume & SEO difficulty of each keyword selected or used.
  • Presence of selected keywords in text content in human readable manner.
  • Presence of title, description tags & proper presence of h1, h2…in pages.
  • To check schema selection for search engines & social networks result pages.
  • Right use of JPEG, JPG and PNG image’s format in website.
  • Analysis of broken links.
  • Monitoring of 404 page & redirection of broken links.
  • Internal Hyperlinks.
  • External Hyperlinks.
    Site verification in search consoles at least in Google & Bing.
  • Installation of HTTPS/SSL certification (lock or secure sign for web-site)- Add on paid service.
  • Use of content delivery network (CDN)- Add on paid service.

website speed analytics

Website Page Speed Analytics is very important for website optimization.
If site is too slow, you’ll not only be losing visitors, but potential customers also.
Search engines like Google factor a website speed into account in search rankings, so when optimizing site’s speed, everything should take into consideration.

Main Website Speed Analytics steps are:

  • To analysis all services of website’s images SEO optimization.
  • Presence of defer loading of content when possible.
  • Aggregation of JS & CSS codes.
  • Status of optimization & minify of CSS, JS, HTML codes/ files.
  • Loading of JavaScript at footer of the document.
  • Possibility to create & implement critical path for CSS.
  • Caching systems & policies are applied at the site or not?
  • Website is optimized with Web-Leverage caching or not?
  • Setup of expires policies for header, CSS, JS, HTML, XML, MEDIA & text files.
  • Presence of Gzip compression.
  • Content delivery network (CDN) is used at the site or not? Add on paid service.

GTmatrix SEO score before optimizationGTmatrix SEO score after optimization

search engine ads analytics

Google Search Engine Ads Analytics is 1 of the most important step of Google Search Engine Marketing
as it provides us data to understand, how your Google Ads does and doesn’t interact or reach the customers we want most. It gives us Google Ads Optimization opportunity for example :

  • Change in our bids.
  • Requirement to make ad copy.
  • To set time schedule for ads.
  • Place or location selection to run our ads.

As result to reach the specific segment or in other words maximum people who will convert for us to potential customers from just visitor.

Second main point of Google search engine ads analytics is to increase the Ad’s conversion rate with same or lower campaign budget.

What we analyze during search engine analytics:

Basic plan

  • Goal of campaign — sale, leads, website traffic.
  • Selected networks- Search Network, Search Network with Google search partners, with or without Display Network, etc.
  • Locations- Targeted & excluded also.
  • Bidding strategy — Manual CPC, Conversion, Clicks, Impression, etc.
  • Ad schedule — If any.
  • Selected devices & bidding correction device wise.
  • Audiences- included & excluded from campaign.
  • Selected demographic parameters (if any) — by age, gender, income, etc.

Advanced plan

  • Points in basic plans plus:
  • Campaign’s keywords – not only frequency but which keyword form is used in campaign.
  • Negative words of different levels attached with campaign or ad groups.
  • Ad’s Text & descriptions, presence of Call to action (CTA).
  • Extensions used at account, campaign & Ad group levels — Sitelink, Callout, Structured snippet, Call, Location & other extensions.
  • Use of UTM tags in campaign.
  • Integration of account/ campaign with Google analytics.
  • Conversion goals set-up in Google analytics.
  • Other reports details generated in the account.

Google display ads analytics

The Google Display Ads Analytics report allows to understand the performance of Google Ads campaigns that target the Google Display Network (GDN). This analytic report includes data from Display Network only and Search Network with Display Select campaigns that use 1 or more of the available targeting options:

  1. Display Ads Keywords: Which of the Keywords of Campaign-Ad Group combinations are most effective on the GDN.
  2. Selected Placements: Which of the chosen sites, apps and videos are most effective.
  3. Topics: Which of Topic of Campaign-Ad Group combinations are most effective.
  4. Interests and Remarketing: Which interest groups and which of your remarketing lists are most effective in combination with campaigns and ad groups.
  5. Age: Which of Age Group or its combinations are most effective for Campaign-Ad Group.
  6. Gender: Which of Gender or its combinations are most effective for Campaign-Ad Group.

Except above points during Google Display Ads Analytics, we pay attention to other parameters also as:

  • Goal of campaign — sale, leads, website traffic.
  • Selected networks — Display Network, Display Network with Google display partners, with or without Search Network, etc.
  • Locations- Targeted & excluded also.
  • Bidding strategy — Conversion, Conversion Value, Viewable Impressions.
  • Manual bids or Auto.
  • Ad schedule — If any.
    Selected devices & bidding correction device wise.
  • Audiences — included & excluded from campaign.
  • Negative words of different levels attached with campaign or ad groups.
  • Ad’s Text-Graphics, descriptions & type of Call to action (CTA).
  • Use of UTM tags in campaign.

social media advertising analytics

Social Media Analytics is the process of examine, understand & further usage of data about social media campaign conversations.
Social Media Analytics include conversations tracking and campaigns measuring with the help of different tools, for example for Facebook or Instagram ads the default tool is, “Facebook Pixel.” This analysis also figures out how your social activities are influencing your business results.

Companies use data from Social Media Analytics tools for help to make operational changes and guide their business decisions, strategy accordingly.

Social media analytics does not mean just counting of likes, shares, replies, comments and link clicks. These are important KPIs but deep social media analytics shows why certain ads get a lot of engagements.
It is a more than a glimpse into how customers actually feel about company, products and services.
Which gender and age groups are more interested in your offer so, you can than target that segment more aggressively by crafting marketing messages or fixing product issues.

It is not just about the CTR numbers, but driving those numbers towards better Conversion rate.

 

Facebook social media analytics settings

structure analysis Plan - SAP
Front end basic analysis
Free-
Book now
Structure optimization Plan - SOP
Analysis & optimization
Individual-
Book now
website seo check - page speed analytics

Website seo analysis & optimization

Web SEO Analysis plans are same as Web search engine Optimization plans, so to choose required SEO analysis plan, please click the link below.

page speed analytics & optimization

Web page speed Analytics plans are same as Web page speed optimization plans, so to choose required speed analytics plan, please click the link below.

search engine analytics - ads optimization
Basic optimization - BSAO
Just basic points of analytics
5000-
Order now
  • Optimization Fee – ₹5000 ($70).

No periodic analysis!

Advance optimization - ASAO
No additional keywords
9500-
Order now
  • Optimization Fee (One time) – ₹9500 ($130).
  • Minimum service period – 3 months
  • Monthly Fee – ₹ 4500 ($60).
Eite optimization - ESAO
with addition of 100 keywords
14900-
Book now
  • Optimization Fee (One time) – ₹14900 ($199).
  • Minimum service period – 3 months
  • Monthly Fee – ₹ 7500 ($100).
BSAO ASAO ESAO
Optimization Plan Includes
Optimization of:- Campaign's goal, Selected networks, Targeted & excluded locations, Bidding strategy, Schedule correction, Selected devices bidding, Targeted & excluded audiences, Selected demographic parameters
Optimization of:- Points of basic plan (BSAO) + Campaign's keywords, Negative words, Correction in Ad's Text, descriptions & CTA, Extensions used at account, campaign & Ad group levels, UTM tags, Set-up & integration of account/ campaign with Google analytics, Conversion goals set-up in Google analytics
Extra in plan
---
Analysis per 2-3 weeks during paid months
Selection & Addition of top missing keywords (up to 100), Addition of Google tag manager or Google analytics code in website
* SSL Certificate (If Required)
Rs. Equivalent To $9 Per Year
* CDN Set Up (If Required)
Rs. Equivalent To $25 Per Year
  • * If Required – Not essential but highly recommended:
  1. SSL Certificates are highly recommended by Google itself Google SSL Ranking Policy. Due to safety reasons Google discontinued to promote websites without secure https connectivity in SEO.
  2. To check the importance of CDN (Content Delivery Network), please read article published in GTmetrix (1 of the most famous speed tool) Why To Use CDN?
Display ads optimization
Standard ads optimization - SDAO
Only 1 time analysis + optimization
4000-
Book now
  • Optimization Fee – ₹4000 ($55).

No periodic analysis!

Advance display ads Plan - ADAO
Multi analysis + optimization
6000-
Book now
  • Optimization Fee (One time) – ₹6000 ($80).
  • Minimum service period – 3 months
  • Monthly Fee – ₹ 3500 ($49).
Elite Google display ads Plan - EDAO
White actionable campaign
10900-
Book now
  • Optimization Fee (One time) – ₹10900 ($145).
  • Minimum service period – 3 months
  • Monthly Fee – ₹ 6350 ($85).
SDAO ADAO ESAO
Optimization Plan Includes
Campaign's goal, Selected networks, Targeted & excluded locations, Bidding strategy, Schedule correction, Selected devices bidding, Targeted & excluded audiences, Selected demographic parameters, Correction in Ad's Text, descriptions & CTA, UTM tags in campaign.
Extra in plan
---
Analysis per 2-3 weeks during paid months
Analysis per 2-3 weeks during paid months + Addition of White Actionable Campaign, Addition of Google tag manager or Google analytics code in website
* SSL Certificate (If Required)
Rs. Equivalent To $9 Per Year
* CDN Set Up (If Required)
Rs. Equivalent To $25 Per Year
  • * If Required – Not essential but highly recommended:
  1. SSL Certificates are highly recommended by Google itself Google SSL Ranking Policy. Due to safety reasons Google discontinued to promote websites without secure https connectivity in SEO.
  2. To check the importance of CDN (Content Delivery Network), please read article published in GTmetrix (1 of the most famous speed tool) Why To Use CDN?
social media analysis - ads optimization
facebook ads optimization
1 time analysis + optimization
3000-
Order now
  • Optimization Fee – ₹3000 ($40).

No periodic analysis!

Instagram ads optimization
1 time analysis + optimization
3000-
Order now
  • Optimization Fee – ₹3000 ($40).

No periodic analysis!

SMM ads optimization - SMAO
Multiple analysis + optimization of 1 platform
5200-
Order now
  • Optimization Fee (One time) – ₹5200 ($69).
  • Minimum service period – 3 months
  • Monthly Fee – ₹ 2600 ($35).
FAO IAO SMAO
Plan include
Analysis of running campaigns.
Analysis, selection & audience set-up.
formation & data input on the basis of provided info for additional audience.
Geo Targeting, formation of look alike data, Bid Set-up & Optimization.
Device Optimization.
Extra in plan
---
Analysis & optimization per 2-3 weeks during paid months + Integration of "FaceBook Pixel" with website + Goal setting for conversion tracting + Change in banner & CTA (for testing)

IMPORTANT TERMS & CONDITIONS OF OUR DIGITAL MARKETING ANALYTICS SERVICES

  • GST & Taxes * – GST & all other respective taxes (when & where applicable) are not included in any mentioned service’s price and must be calculated & added separately.

Our other digital & website services for you

Responsive Design
website services - web design & development
SERP Booster
website services - website optimization
SEM Booster
website services - digital marketing
Site Improvement
Other important digital services
*** We provide our digital marketing analytics services in Delhi NCR, other cities of India & in foreign countries also!

answer me

Digital analytics is the scientific process of discovering and communicating the meaningful patterns within the data, it provides us meaningful information from large quantities of data. Business analytic leads to find the hidden patterns through consumer’s behavior. In the world of business, organizations usually apply analytics to describe, predict and then improve the business performance of the company.

An important benefit of digital intelligence, digital analytics is that it enables brands and website owners to understand how their sites and apps are being found and are used. Digital analytic data, helps companies to optimize the customer experience on their websites, mobile apps, and as a result to optimize their marketing ROI, content offerings, CTR, and overall business performance.

As per GE Capital, almost 90% of all customers searched extensively online before making a purchase decision last year. Customers favours to visit a website and to connect with trusted businesses.

At online web properties, social media accounts and other digital marketing initiatives can be linked and tracked. For most companies, digital marketing analytic is a important part of building an online presence, it helps to promote their brand and business. It’s important to analyze, and understand this data to build a strategy. Digital Marketing Analytics enables brands and website owners to understand how their sites and apps are being found and are used. Digital analytic data, helps companies to optimize the customer experience on their websites, mobile apps, and as a result to optimize their marketing ROI, content offerings, CTR, and overall business performance.

Digital marketing analysts play a key role in ensuring a success of online business. Digital marketing analysts analyze data, statistics to improve company’s online marketing efforts.

What does a typically Digital Marketing Analyst do?

  • Strategy and implementation: Provide the strategy behind a marketing campaign, analyze the results, and relay results, also research online marketing trends like PPC advertising, email marketing, and how these practices can relate to company goals.
  • Use different programs to create, or deliver campaigns: Digital marketing analysts can have skills in developing PPC campaigns, strong knowledge of SEO, and expertise in programs like Google Analytics, Google Ads, Google Tag Manager, social media, and/ or email marketing, etc.
  • Communication/speaking skills: These analysts must be a strategic, analytical with strong communication skills, able to analyze campaign data and ability to explain technical information/data/results to non-technical team members like marketers or sales staff on how to use these results to generate leads, or sales. Digital marketing analysts must assess which tools/technologies fit best for company/ brand.

Main metrics for a Digital Marketing Analyst

  • Acquisition;
  • Paid media;
  • Earned media;
  • Owned media;
  • Outcomes;
  • Downloads;
  • Calls;
  • Newsletter sign-ups;
  • Lead form;
  • Behavior;
  • Traffic;
  • Bounce rates;
  • Time on site;
  • Number of visited pages.

New Google Analytics got many top features of their analytics program, and at least 9 of it made even easier to use with a new organization, and visualization features. which may help us to urge the foremost out of our analytics information and use it to enhance website’s content, conversions, and user experience.

  1. Check most vital analytic data first: If there’s 1 or more pieces of knowledge, we would like to ascertain at a look whenever on login to analytics, make certain to line it up within the Dashboards area.
    Multiple dashboards are often created, each of which may contain multiple widgets. A replacement dashboard are often created, simply through Dashboards within the menu bar of analytics by selecting New Dashboard. Then different widgets can be added to the present new dashboard. User can choose between widgets that show 1 particular metric, a chart comparing metrics, a timeline of 1 to 2 metrics, or a table showing a dimension with 2 specific metrics. Each widget also can be filtered. The date range is changeable, and see all of the widgets update thereupon date range’s data. It’s extremely helpful, if we would like to ascertain a summary of our stats for traffic, goal completions, and other selected metrics all at 1 place.
  2. Determine which online campaigns bring the foremost traffic and conversions: Advanced segments of analytics help to know which of online marketing campaigns (anything from local search to social media marketing) are the foremost successful regarding bringing traffic and conversions to website?
    An advanced segment is often created with a click on the Advanced Segments dropdown, then the New Custom Segment. If need to track traffic from local search directories, then we must call custom segment Local Search Profiles and begin entering the sites we’ve profiles on like maps.google.com/maps/ for Google Places and yelp.com for your Yelp listing.
    Once all the domains need to trace are entered, preview the segment to make sure it’s pulling the right data then save the segment. Click on the Advanced Segments to look at the segment, and later check the custom segment required, and clicked on apply. Now all traffic and goal conversion data that arrive from those sources which can give us an honest idea of what’s working the simplest for our website. With the proper custom segments, we will determine the ROI of social media campaign also as our other online marketing strategies.
  3. Determine where our greatest visitors are located: Considering using advertising via Google, Facebook, Instagram, or the other services? It’d be a difficult task to know who should be targeted during ad setups.
    Thanks to Google Analytics, it isn’t a complication anymore. Just check under Visitors’ menu to ascertain the demo graphical locations of visitors. Now we’ll know the precise locations whose visitors bring us the foremost conversions, and target visitors in these locations with ads, as a result even more goal completions for our site.
  4. Learn what people are checking out on your site: many of us skill to seek out the proper keywords that bring visitors to their site from search engines, but the way to transcend that, and to seek out, what visitors are searching once they reached the website?
    If the website features a search box, go ahead, and perform an inquiry to ascertain the URL of the search results. If we’ve enquiry box at the site, click on the settings wheel icon within the top right corner of Analytics menu bar to seek out Profile Settings. Under Site Search Settings, select the choice to try to track Site Search and enter “s” because the query parameter (or the one that’s applicable for the actual site’s URL structure).
    To see the results of this setup, visit the Content menu and therefore, the Site Search area. Under Usage, we will see what terms are being looked for, if visitors refined their search, continued browsing the location, or exited which can allow you to know if they’re finding what they need. Under Pages, we will see which pages people are upon once they plan to use the search feature. On clicking on each page, we will see what terms they looked for.
  5. Visualize what people click on the most: to know where visitor are making the foremost clicks on website? During “In Page Analytics” under the Content menu will pull the website within the Analytics browser with information on the clicks that have happened on each internal link of the site’s location.
    Hover over each link to ascertain additional details, and click on through to more pages on the location to ascertain more details. This will help visually to ascertain what areas of the location are the foremost popular, and help to spot where people are clicking on the location. So if we’ve a specific link, we would like visitors to ascertain, we should always make certain to put it within the areas of the web site that receive the foremost clicks.
  6. Uncover top content: Want to know which pages keep visitors on the website the longest, or have the lowest bounce rate? It can be checked quickly by going under the Content menu and selecting Pages under Site Content. This section can help to identify which part of content keep visitors on the site the longest and lead to them wanting to continue onto more pages on our site. This can help to produce more content that people will like in the future.
  7. The identification of the worst performing pages: A few items down in the content menu from top pages are top exits pages. This will tell us how many people are arriving, and exiting on a particular page.
    It is common for blogs website as people are coming to find a specific piece of information and then leave and hopefully satisfied. But for many websites, it may be signal that people is not finding what they are looking for, and that’s why leaving that page. This may mean that it’s time to evaluate site’s content to ensure that visitors are finding what they want and getting a call to action (CTA) so, they can get where we want them to be before they leave, such as subscribing to a mailing list or purchasing a product.
  8. Determine where people abandon the shopping cart: It is important if website have a multiple steps checkout process? If so, a goal should be setup for the site through a Goal Funnel. For it, click on the settings wheel icon and click on Goals, a new goal must be created with the Goal Type of URL Destination. After submitting the basic goal details, including the final URL of the checkout process (mostly a “Thank You” redirection page for order), then check the Use funnel box to enter each of the URLs respective to the steps a visitor must take while making purchase.
    This setup, will be able us to view reports showing, when people abandon their shopping cart during their purchasing process. If we note high amount of people exits on a particular page, it’ll show there is something missing in that specific step, that is making people not want to click that final button, and to make required changes to fix these issues as it can lead to more sales in the long run.
  9. Discover if you need a mobile site: To understand a mobile version of website is required or not?
    To find answer look under the Visitors menu. There a Mobile option is available, where we can see all the way down to a specific device and the % of total visits that are from a mobile device.

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