DigiThunder Internet Marketing, Website Designing & Other Web Services New Delhi

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The answer for What are Web Services? or What do you mean by Web services? is same.

There are many different definitions of Web Services.

Main definitions are listed below:

A web service may be a part of software which makes itself available over the web with the utilization of a uniform XML (extensible markup language) messaging system. XML encodes all communications to a web service. In simple, a client sends request for an online service by sending an XML message, then waits for a corresponding Extensible Markup Language (XML) response. As all communication is in or through XML, the web services are not bound to any operating system or programming language as a benefit Java can talk with Perl, Windows applications can talk with Unix applications.

Web services are self-contained, modular, distributed, dynamic applications which will be described, published, located, or invoked over the network to make products, processes, and provide chains. These applications are often local, distributed, or web-based. Web services are built on top of open standards like TCP/IP, HTTP, Java, HTML, and Extensible Markup Language (XML).

Web services are Extensible Markup Language based information exchange systems that use the internet for direct application-to-application interaction. These systems commonly include programs, objects, messages, or documents.

A web service can be described as a collection of open protocols and standards used for data exchange data between applications or systems. A software applications coded in different programming languages and running on various platforms can use web services for data exchange over computer networks in a similar pattern as the Internet to inter-process communication on a single computer. This interoperability (for example between Java and Python, or Windows and Linux applications) is because of the utilization of open standards.

After analysis of above web service definitions, we can summarize that, web service can be any service:

  • Which is available over the Internet or intranet (private) networks.
  • Utilize a standardized extensible markup language (XML) messaging system.
  • Not bound to any operating system or programming language.
  • It’s a self-describing service via a common XML grammar.
  • It’s discoverable via a simple find mechanism.

Web Design Services are not just a good visual design or development of a website. In modern time web design is more involved in consideration of user experience (UX), (SEO) search engine optimization and technical details than just designing an attractive website. Usability and therefore, the utility are the main factors to determine the success or failure of a web-site. Since the visitor of the page is the only one that clicks the site’s content with mouse and thus decides everything. Established design must be user oriented as it’s the only approach for successful and profit-oriented website design.

It is not so important for us whether you need a landing page, cooperate website on WordPress, or a complicated e-commerce website, our web development team will help to convert your idea into a profitable business project.

It’s difficult to tell the cost just by looking at web site’s design. 1st question is who’s going to design & develop your website?
If your are going to design it yourself on a free CMS like WordPress, free template or theme like Astra or Sydney then it’ll cost you about 30 — $80 per annum. This total includes expenses like Domain Cost, Hosting Cost, and SSL Certificate only.

If you’re hiring a web designer then the cost can exceed $10,000 as 1 time payment just for to design and build a site without the periodic expenses which you will have to pay per month or per annum. The costs variations depends upon numbers of reasons like numbers of pages at the site, functionality (with e-commerce or without it), static or dynamic website, Apps and integrations, etc as skies are the only limit of your wishes & requirements.

So except the question, who is going to design the website? It’s important to understand, what are the main expenses to answer, “How Much Does Building a Website Typically Cost”?
There are 3 main expenses:
1. Website Domain cost: 13 — $50 yearly;
2. Website Hosting cost: 17 — $500 yearly;
3. SSL Certificate: 0 — $200;
As we can see on average, it costs around 30 — $550 yearly to maintain a website. This estimate will be higher if the site will be designed by a hired designer or developer.

The other common expenses are:

4. Website Template or Theme: $0 — $150
5. E-Commerce Functionality: $20 — above $10,000
6. Website Content writing: $0 — $3,000
7. Apps and Integrations: $0 — $150
8. SEO: $0 — $120
9. CDN: $0 — $100
10. Others

Web development is the work involved in developing an Internet site for the planet Wide Web Internet or for a personal network, also referred to as an intranet. Web development can range from creating a simple single static landing page up to a complex Web apps based website, e-commerce website, and social network services website.
Common tasks in list of Web development includes Web Designing, Web Engineering, Content Writing, Scripting, Server and Network Security configuration plus E-commerce Development.

As per Web professionals, “Web development” refers to the main non-design aspects of building a Website: it includes writing markup and coding. Web development may use content management systems (CMS) to make content changes easy & faster, and it’s available with basic technical skills.

Web development commonly refers to building, creating, and websites’ maintaining. It includes aspects such as web design, web page publishing, programming, and database management.

The terms, “web developer” and “web designer” are mostly used synonymously, but they do not mean the same thing. Technically, a website designer only designs the website’s interfaces using HTML and CSS. A web developer may be involved in website designing, but can also write scripts in languages such as PHP and ASP. Additionally, a web developer can help to maintain and update a database used for a dynamic website.

Web development includes different types of content creation. For examples include hand written coding of website pages in a text editor, building a website in a program like Dreamweaver (at local computer), and updating a blog via a blogging website. In recent years, content management systems like WordPress, Drupal, Open Cart and Joomla have also become popular means of web development. These tool systems are handy to create and edit website using a web-based interface.

There are different methods of creating websites, and mostly it’s a trade-off between simplicity and customization. That’s why, most large businesses prefer a dedicated Web development team that designs and maintains the company’s website(s) than using a CMS. Small organizations and individuals are more likely to use a WordPress like solution which provides.

The answer for question might sound simple. A web design company designs websites, yes it is logical, and that is what a web design company generally does, but the answer is more than it. To convert your concept and build a successful website around it, is not a piece of cake.

There are different web design companies and usually, they offer a wide range of other services as well except just website designing, but in most cases they specialize in a particular type of website design or in a specific segment (niche). For example, web design company “A” specialize in websites of small business and others company “B” focus only on websites of large corporations, or large companies within a specific segment for e.g. automotive, hair salons, etc. There are not any specific set of rules for the type of website a web design company can get involved with.

Some web designing companies design their websites in HTML while some likes to work in languages like PHP, JavaScript and ASP. Others can design and create your website with a content management system (CMS) like WordPress, Open Cart or Drupal.

While searching a web design companies for your project you should find out what resources the company have to build your website. If you need a site with multiple users to manage and manage an entire database from admin area then most probably you need a CMS or a web development specialist who can code in PHP or ASP (this option will cost you more). If you have a Windows based server then you will need a web designer who can operate within Windows environment.

To select the right company to design and develop your online business project, we give you following recommendations:

Start with some survey work. You should perform online searches to make:

  1. A list of websites you like, they can be of your niche or not.
  2. Mention in few words, what you like or dislike in these sites.
  3. Find out who designed each of these favorite sites (check site’s footer in most cases you can find the designing company link or name there).
  4. Find web design companies in your area, if you want to hire a local company.

After a short list of possible web design agencies, take the following steps:

  • Visit the websites of prospective agencies’ from the check list.
  • Do you like their websites? The site developed by a web designing agency of its own business is a good indication of their capabilities, design style, and technological expertise.

Pay attention to few important points:

  • Site is using SSL certificate or not (lock sign in browser)? Just remove it from your list, if they don’t Google SSL Ranking Policy.
  • Does it meet your design standards? It’s OK if the sites’ design doesn’t exactly reflect your own chosen style.
  • Is their site responsive? In modern days, mobile traffic or traffic generated from different devices are very important for all niche.
  • Look at sites’ footer for the copyright year (it should be of current year, if not it means they just do not follow or know basics of web designing).
  • The site must be up to date and good-looking, highly functional, and offers a good user experience (UX).
  • If you need a new content to be a part of your website project, look for professional, content writing on the company’s web pages and blogs.
  • Visit few of the websites from their portfolio, which they developed.

    Are these developed websites good-looking and easy to use? Do any of these sites have functionality you are looking for your own site?

Re correct your previous list according to survey result & call the selected agencies, if required set up a meeting.

  • Pay attention to their ease of accessibility plus how they handle your call?
  • They ask questions about details of your future project, or do they immediately launch into a hard sell?

Just remember you have to work with this company for months, so understanding between you & company is very important.

There are 9 questions to ask a prospective web design partner, and the answers you should be looking for.

  1. Did they already design any other websites in your niche?
    Working with a web designs company with experience in your niche can be a benefit for you.
  2. How does user experience (UX) factor will be engaged into your website design?
    A strong website design agency knows that user experience is the heart of every successful website.
  3. What content management system (CMS) they work with?
    Most web design companies specialize in one or two CMS platforms. Most websites are built in an open-source platform such as WordPress, Open Cart, etc but some web development companies have their in-house CMS platform so, it’s important to understand how often they update their developed CMS & how they are going to update these CMS at backend of your site.
  4. What information they need from your side & the information required to start working on your project?
    Some web developing companies likes to collect all required information & then start working on project while others feel OK to receive required information in parts. The answer of this question will tell you the volume of homework required at your end.
  5. What will be the delivery period of your project?
    We understand that it’s difficult to predict exact delivery date due to the uniqueness of each project, but the company should know at least the approximate period for a standard website like yours after you pass them all required information from your side.
  6. Which of the following important web development sections will be included in your website?
    Except the site to be responsive, it needs to be search engine optimized (SEO), web speed optimized, entitled in search engines for indexing i.e. Google/ Bing search console or Yandex web master, account set up & website integration with required browsers helping services & steps taken for website security.
  7. What happens if you want to make changes or updates to the website after the project is complete?
    Their answer will tell you, you need a basic training session for your team member to understand how things work and show how to make changes and updates (its risky specially updates need higher web knowledge then, of basic level) or hire someone for it or the company provides some service package on monthly or yearly basis. Make a list of things you’ll need to update fairly frequently (events, forms, page content, etc.)
  8. What steps would the project involve & payment milestones?
    To keep a tab on the project progress, it’s more convenient for you to break up whole website development operation in numbers of steps or milestones & to make required payment for work accordingly on the completion of certain part for next step.
  9. What other services web company offers to clients except web designing?
    Everyone got his limitations, but as we know to generate good business only a good designed website is not enough. Later or sooner you will feel to take steps to promote your business to next level, may be through digital marketing (SEM, SMM) or to use platforms like Amazon, Flip chart, etc. So if you like the work of chosen agency, this information can be helpful & save your time in the future.

Process of information/ ideas collection & their deployment in creating websites is called Web design. It includes several aspects like web page layout, content, and graphic design. Web designs and webs development are often used as synonyms but web design is technically a part of the broader category of web development.

Websites are developed with HTML as a markup language. Website designers or developers design web pages using HTML tags that define the content and metadata for each page. Web page layout and appearance of the elements are typically defined using Cascading Style Sheets (CSS). Most websites are a combination of HTML and CSS & these combinations defines how separate web pages will appear in a browser.

Some website designers prefer to type HTML and CSS from scratch, while others use a “WYSIWYG” editor like CKEditor or Adobe Dreamweaver. Visual interface of such editors helps in designing the web pages’ layout and the software automatically generates the related HTML and CSS code. One the most popular method to websites design is use of a content management system (CMS) like WordPress or Open Cart. CMS provide different pre designed website templates that can be used as a starting point of a new website. Web designers can then add content and customize the layout using a web-based interface.

HTML and CSS are used to design the front end look and feel of a website, but images must be created separately. Graphic design mostly overlaps with web design.

A website design company does all the work of building a professional good-looking website and maintain it running smoothly. This on the other hand allows you to put your whole focus on your business. The services’ cost of these web design companies can vary greatly.

List of the some tasks that a web design company takes on:

  • Determining the clients requirements, goals and providing estimate cost to design the website.
  • Contract negotiation between the company and the client.
  • Creating graphics, color schemes designing, web pages layouts, selection of the right mark up, fonts and style.
  • Creation & maintenance of sites data base for proper function of the site.
  • Registering the sites’ domain.
  • Recommendations on site hosting, debugging of problems, if any.
  • Optimization of the websites, indexing of site in search engines.
  • Re-designing of websites for existing clients and as well as, for new clients.

Website optimization is a compound optimization process, it includes improvement of different aspects of the internet sites. Main purpose of website optimization is to speed up slow web-sites, to increases not only quantity but quality of web site’s traffic also, to increase relevancy of site by feeding it with short and long tails keywords and as a result to achieve higher ranking in search engine results pages (SERPs) means more and better performance in organic results, decrease in bounce rate, higher click-through rate (CTR) and improvement in conversion rates.

Website optimization technically follows the same rules used in CTR (conversion rate optimization).

Many articles/ websites suggests complicated methods, which are not only difficult for beginners to follow but sometimes for professionals also like A/B testing, etc. Here I want to describe the steps which are universal for everyone to increase web site’s CTR.

Steps for how To optimize a website?

  1. I had seen many good-looking website, but it was difficult for me to understand at their front page, what websites are about or their offer? It’s very important that visitors immediately (within 5-10 seconds) should understand what the company offers, what are visitor’s benefits, and a clear picture of the second step or a call to action (CTA). At least front page of your website should contain a unique offer for visitors, it can be graphical, in form of text or a combination of both.
  2. Many websites in India are still without SSL/ HTTPS certificates. Google from 2015 discontinued to promote websites without secure HTTPS connectivity in SEO. Use HTTPS connectivity instead of HTTP for your website. Google SSL Ranking Policy.
  3. Use right keywords for search engine optimization (SEO). It can be short tail or long tail keywords, but with maximum volume + higher CPC + KD (key difficulty) less than 30%. Volume of keywords you can check at Google trends, CPC & KD through Semrush or Ubersuggest tools of Neil Patel or Keywords Everywhere, etc. For each web page of the website these keywords must be unique.
  4. Page titles & descriptions – Search engines like Google use your <title> tag to understand what your page is about so better to include your focus keyword in page’s content (few times), in title and in description. Make sure your <title> tag is less than 60 characters plus 580 pixels and <description> tag to be less than 160 characters plus 920 pixels. Most SEO specialists recommends to add a positive or a negative sentiment + a power word (like free, best, etc.) + a number in <title> tag.

  5.  Better to add focus keyword in Permanent page link.

  6.  There should be 1 H1 tag for each page with the Focus Keyword & at least 1 time in subheading(s) like H2, H3, H4, etc.

  7.  Search engines likes pages to rank which contains few internal links, external dofollow links & backlinks, so better to include all these types links in your web pages.

  8.  Add at least 1 image or video with focus keyword as alt attribute.

  9.  Minimum content length of page/ category/ product or service – not less than 500 words.

  10. Website optimization by improving the site page speed – this part of web optimization include aspects as:

Image optimization –

  • Proper user-friendly title of each images respective to page’s keywords.
  • Optimization of images alt attributes (importance alt attributes of discussed above also).
  • Reduction of the file size of images without sacrificing quality.
  • Proper resizing of images.
  • Creation & optimization of image’s thumbnails.
  • Selection of the right image format.
  • Conversion of images in modern formats as WebP to make it browser friendly.
  • Use of image site maps.
  • Lazy load of images.

2nd part

  • Defer loading of content when possible.
  • Aggregation of JS & CSS codes.
  • Optimization & minify of CSS, JS, HTML codes/ files.
  • Loading of JavaScript at footer of the document.
  • Creation & implementation of critical path for CSS when possible.
  • Use of caching systems & policies.
  • Optimization Web-Leverage caching.
  • Setup of expires policies for header, CSS, JS, HTML, XML, MEDIA & text files.
  • Enabling of Gzip compression.
  • Use of content delivery network (CDN).

Website optimization is important as it helps you to convert your website visitors to your potential customer. Your website visitor hopes to get a answer of his question, to find a solution to their problem, or to complete a task. With optimization of your website you make it easier for your website visitors to complete those tasks.

For example, if you are an e-commerce website, you can increase the number of purchases made by your website visitors. You can achieve this through conversion rate optimization, for example with systematic a/b testing of different parts of your website.

With website optimization, your site becomes more effective for your business and generates more revenue from your business through new sales or leads, reduces expenditure, and increases current conversion rates.

The cost of website optimization depends upon what is included in the optimization.
For example in our website, site optimization is categorized in:

  • Search engine optimization (SEO) – From Rs. 3500.
  • E-commerce optimization – From Rs. 3500.
  • Images SEO optimization – From Rs. 1500.
  • Cache and website speed optimization + Images SEO optimization – From Rs. 6500.
  • Google services optimization – From Rs. 3500.

SEO optimization or search engine optimization services, includes process of creating changes to website in order to appear higher in search engine results pages (SERPs).

Main SEO optimization steps are:

  • To define optimum numbers of keywords, selection of best type (short & long tail keywords) for each page.
  • Formation of title, description tags & proper presence of h1, h2…in pages.
  • Selection of schema for search engines & social networks result pages.
  • Web site’s images optimization.
  • Analysis & removal of broken links for pages (if any).
  • Monitoring of 404 page & redirection of broken links.
  • Installation of https/SSL certification (lock or secure sign for web-site).
  • Use of content delivery network (CDN).

Increase in usage of internet for business and personal use has generated new channels for marketing and advertisement. Online marketing is the practice of leveraging web-based channels to spread a notice about a company’s brand, products, or services to its potential customers. The methods, and techniques used for online marketing includes email, social media (SMM), display advertising, SEO optimization, Google Ads (SEM) and more.

Short form of search engine marketing is SEM and SMM stands for social media marketing, these are one of the most progressive, effective, and modern tools to promote your products and grow your business. At present, it has been more important to engage online marketing with digital advertisement through search engine marketing (Google Ads, Baidu or Yandex Ads), SEM or google advertisement are commonly based on PPC (Pay Per Click) policy & social media marketing (Facebook ads, Instagram or LinkedIn ads…), SMM advertisement are commonly based on PPI (Payment Per Impression) or PPV (Pay Per View) or CPM (Cost Per Mille or Cost Per Thousand Impressions). Search engine marketing means practice of marketing a business using paid advertisements that appear on search engine results pages (SERP or SERP marketing). Social media marketing means practice of marketing a business using paid advertisements that appear on social media platforms like Facebook, Instagram, LinkedIn and others.

Online marketing is additionally referred to as internet marketing, web marketing, digital marketing and search engine marketing (SEM). Online advertising and internet advertising are techniques involved online marketing, but aren’t synonymous with online marketing.

Each online marketing platforms got his pros and cons so, you need to test different platforms, depending on your goals, and decide which one suits you best. Main aim of the best online marketing service is to provide you an easy and accessible way to reach your target audience with your products and/or services.

Here, is the list of the best online marketing services at present:

  1. Google Ads (SEM, Display Ads, YouTube Ads, Apps Ads & Google Merchant).
  2. Yandex Ads (SEM, Display Ads, and Yandex Market) – For Russia & CIS countries.
  3. Baidu & Alibaba for China.
  4. Facebook & Instagram Ads (SMM).
  5. LinkedIn Ads (SMM).
  6. Amazon, Flipkart, GeM, etc. e-commerce platforms.

The answer for the above question is “YES” – a true internet/ online marketing campaign can be a key contributor & very helpful for growth of your business. A legitimate internet marketing service helps you to build a strong online presence but some gives silly guarantees or offers black-hat tactics to take advantage of those who aren’t aware of the real benefits of online marketing.

Like traditional marketing, a true legitimate lead generation strategy of the Internet marketing, can take a lot of time, hard work, and experience. If you’re not paying good money & attention to it, then you’re probably not going to get the desire results.

In this article, I will try to explore the 3 main types of the Internet marketing and how you can take their advantage.

1. Search Engine Optimization (SEO): SEO includes process of creating changes to website to appear higher in search engine results pages (SERPs) of search engines such as Google, Yahoo, Yandex, or Bing. These rankings specifically refer to the middle of the page and called organic results or website raking.

Main SEO steps are:

  • To define optimum numbers of keywords, selection of best type (short & long tail keywords) for each page.
  • Formation of title, description tags & proper presence of h1, h2…in pages.
  • Selection of schema for search engines & social networks result pages.
  • Website’s images optimization.
  • Analysis & removal of broken links for pages (if any).
  • Monitoring of 404 page & redirection of broken links.
  • Installation of HTTPS/SSL certification (lock or secure sign for web-site).
  • Use of content delivery network (CDN).

2. Pay-Per-Click Marketing (PPC): PPC are the ads placed either at top or at bottom of search engine results page (SERP). These SEM ads are shown to users who are searching for the keywords, you are bidding for. For example, if you sell bicycle, you could bid to have your ad show up when a user types in search field “Purchase bicycle“. Of course, you will have to use the best strategies for your Ads campaign like targeting a specific group of people (by Interest, Geographical locations, Devices, Gender or Age factor, etc.) for better CTR (Click Through Rate) to achieve campaign’s higher Conversion Rate. Where advertiser bids on keywords and pay for action-click on their advertisements. No click means no cost.

Other types of PPC campaigns include:

  • Display Marketing: Display Ads can be graphical, in text format, video — animated or mix all these formats. These display advertisements are shown on other websites who are part of a display network, for example Google display network (GDN). These websites act as ads partner with Google through Google’s AdSense service or ad exchange marketplace. In simple words, there are millions of website which are agreed to show Google Ads.
    Most common examples of Google’s AdSense partners are:
  • Online newspapers
  • Portals
  • Blogs
  • Video sites
  • Mobile Apps
  • Forums
  • Online communities, etc.

So, if we see a Google banner ad on any website, it means they are partners of the Google display network. With the help of Google Display Ads you can target a very huge audience to create leads or branding depending on audience habits & behavior as these sites have different types of contents and it means different types of audience. Google offers multiple targeting options to target different audiences on the Google display network with multiple banner sizes.

  • Product Listing Ads: Bid on listing your products in platforms like Google Shopping, Amazon, Flipkart, etc.
    Each of these platforms on correct strategy enables you to offer your products, services directly to people who are searching for what you are offering. Pay Per Click and/ or commission is the policy used in such platforms.

3. Social Media Marketing (SMM): Social Media Marketing (SMM) means marketing or the promotion of goods and services on social networks through digital media. The main goal of Social Media Marketing is to increase brand visibility, improve communication of advertiser with users and to reach more (potential) customers.

Social Media Marketing works on the principle of Social Media Optimization (SMO) for the improvement of company image on social media networks.

There are tons of social media platforms where we get option of launching a paid ad campaign, to reach wider audiences and improve traffic towards a website or a targeted web page.
SMM Social Media Marketing. The best or famous social networks which can be used as a means of SMM are:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest

As per GE Capital, almost 90% of all customers searched extensively online before making a purchase decision last year.

The 2 main categories of digital marketing are online marketing and offline marketing.

The 10 main/ big categories of online marketing are:

  1. Social Media Marketing (SMM).
  2. Search Engine Optimization (SEO).
  3. Display Advertising.
  4. Search Engine Marketing (SEM).
  5. Video Marketing.
  6. Pay-per-click Advertising (PPC).
  7. Email Marketing.
  8. Virtual Events & Webinars.
  9. Content Marketing.
  10. Affiliate Marketing.

Digital analytics is the scientific process of discovering and communicating the meaningful patterns within the data, it provides us meaningful information from large quantities of data. Business analytic leads to find the hidden patterns through consumer’s behavior. In the world of business, organizations usually apply analytics to describe, predict and then improve the business performance of the company.

An important benefit of digital intelligence, digital analytics is that it enables brands and website owners to understand how their sites and apps are being found and are used. Digital analytic data, helps companies to optimize the customer experience on their websites, mobile apps, and as a result to optimize their marketing ROI, content offerings, CTR, and overall business performance.

As per GE Capital, almost 90% of all customers searched extensively online before making a purchase decision last year. Customers favours to visit a website and to connect with trusted businesses.

At online web properties, social media accounts and other digital marketing initiatives can be linked and tracked. For most companies, digital marketing analytic is a important part of building an online presence, it helps to promote their brand and business. It’s important to analyze, and understand this data to build a strategy. Digital Marketing Analytics enables brands and website owners to understand how their sites and apps are being found and are used. Digital analytic data, helps companies to optimize the customer experience on their websites, mobile apps, and as a result to optimize their marketing ROI, content offerings, CTR, and overall business performance.

Digital marketing analysts play a key role in ensuring a success of online business. Digital marketing analysts analyze data, statistics to improve company’s online marketing efforts.

What does a typically Digital Marketing Analyst do?

  • Strategy and implementation: Provide the strategy behind a marketing campaign, analyze the results, and relay results, also research online marketing trends like PPC advertising, email marketing, and how these practices can relate to company goals.
  • Use different programs to create, or deliver campaigns: Digital marketing analysts can have skills in developing PPC campaigns, strong knowledge of SEO, and expertise in programs like Google Analytics, Google Ads, Google Tag Manager, social media, and/ or email marketing, etc.
  • Communication/speaking skills: These analysts must be a strategic, analytical with strong communication skills, able to analyze campaign data and ability to explain technical information/data/results to non-technical team members like marketers or sales staff on how to use these results to generate leads, or sales. Digital marketing analysts must assess which tools/technologies fit best for company/ brand.

Main metrics for a Digital Marketing Analyst

  • Acquisition;
  • Paid media;
  • Earned media;
  • Owned media;
  • Outcomes;
  • Downloads;
  • Calls;
  • Newsletter sign-ups;
  • Lead form;
  • Behavior;
  • Traffic;
  • Bounce rates;
  • Time on site;
  • Number of visited pages.

New Google Analytics got many top features of their analytics program, and at least 9 of it made even easier to use with a new organization, and visualization features. which may help us to urge the foremost out of our analytics information and use it to enhance website’s content, conversions, and user experience.

  1. Check most vital analytic data first: If there’s 1 or more pieces of knowledge, we would like to ascertain at a look whenever on login to analytics, make certain to line it up within the Dashboards area.
    Multiple dashboards are often created, each of which may contain multiple widgets. A replacement dashboard are often created, simply through Dashboards within the menu bar of analytics by selecting New Dashboard. Then different widgets can be added to the present new dashboard. User can choose between widgets that show 1 particular metric, a chart comparing metrics, a timeline of 1 to 2 metrics, or a table showing a dimension with 2 specific metrics. Each widget also can be filtered. The date range is changeable, and see all of the widgets update thereupon date range’s data. It’s extremely helpful, if we would like to ascertain a summary of our stats for traffic, goal completions, and other selected metrics all at 1 place.
  2. Determine which online campaigns bring the foremost traffic and conversions: Advanced segments of analytics help to know which of online marketing campaigns (anything from local search to social media marketing) are the foremost successful regarding bringing traffic and conversions to website?
    An advanced segment is often created with a click on the Advanced Segments dropdown, then the New Custom Segment. If need to track traffic from local search directories, then we must call custom segment Local Search Profiles and begin entering the sites we’ve profiles on like maps.google.com/maps/ for Google Places and yelp.com for your Yelp listing.
    Once all the domains need to trace are entered, preview the segment to make sure it’s pulling the right data then save the segment. Click on the Advanced Segments to look at the segment, and later check the custom segment required, and clicked on apply. Now all traffic and goal conversion data that arrive from those sources which can give us an honest idea of what’s working the simplest for our website. With the proper custom segments, we will determine the ROI of social media campaign also as our other online marketing strategies.
  3. Determine where our greatest visitors are located: Considering using advertising via Google, Facebook, Instagram, or the other services? It’d be a difficult task to know who should be targeted during ad setups.
    Thanks to Google Analytics, it isn’t a complication anymore. Just check under Visitors’ menu to ascertain the demo graphical locations of visitors. Now we’ll know the precise locations whose visitors bring us the foremost conversions, and target visitors in these locations with ads, as a result even more goal completions for our site.
  4. Learn what people are checking out on your site: many of us skill to seek out the proper keywords that bring visitors to their site from search engines, but the way to transcend that, and to seek out, what visitors are searching once they reached the website?
    If the website features a search box, go ahead, and perform an inquiry to ascertain the URL of the search results. If we’ve enquiry box at the site, click on the settings wheel icon within the top right corner of Analytics menu bar to seek out Profile Settings. Under Site Search Settings, select the choice to try to track Site Search and enter “s” because the query parameter (or the one that’s applicable for the actual site’s URL structure).
    To see the results of this setup, visit the Content menu and therefore, the Site Search area. Under Usage, we will see what terms are being looked for, if visitors refined their search, continued browsing the location, or exited which can allow you to know if they’re finding what they need. Under Pages, we will see which pages people are upon once they plan to use the search feature. On clicking on each page, we will see what terms they looked for.
  5. Visualize what people click on the most: to know where visitor are making the foremost clicks on website? During “In Page Analytics” under the Content menu will pull the website within the Analytics browser with information on the clicks that have happened on each internal link of the site’s location.
    Hover over each link to ascertain additional details, and click on through to more pages on the location to ascertain more details. This will help visually to ascertain what areas of the location are the foremost popular, and help to spot where people are clicking on the location. So if we’ve a specific link, we would like visitors to ascertain, we should always make certain to put it within the areas of the web site that receive the foremost clicks.
  6. Uncover top content: Want to know which pages keep visitors on the website the longest, or have the lowest bounce rate? It can be checked quickly by going under the Content menu and selecting Pages under Site Content. This section can help to identify which part of content keep visitors on the site the longest and lead to them wanting to continue onto more pages on our site. This can help to produce more content that people will like in the future.
  7. The identification of the worst performing pages: A few items down in the content menu from top pages are top exits pages. This will tell us how many people are arriving, and exiting on a particular page.
    It is common for blogs website as people are coming to find a specific piece of information and then leave and hopefully satisfied. But for many websites, it may be signal that people is not finding what they are looking for, and that’s why leaving that page. This may mean that it’s time to evaluate site’s content to ensure that visitors are finding what they want and getting a call to action (CTA) so, they can get where we want them to be before they leave, such as subscribing to a mailing list or purchasing a product.
  8. Determine where people abandon the shopping cart: It is important if website have a multiple steps checkout process? If so, a goal should be setup for the site through a Goal Funnel. For it, click on the settings wheel icon and click on Goals, a new goal must be created with the Goal Type of URL Destination. After submitting the basic goal details, including the final URL of the checkout process (mostly a “Thank You” redirection page for order), then check the Use funnel box to enter each of the URLs respective to the steps a visitor must take while making purchase.
    This setup, will be able us to view reports showing, when people abandon their shopping cart during their purchasing process. If we note high amount of people exits on a particular page, it’ll show there is something missing in that specific step, that is making people not want to click that final button, and to make required changes to fix these issues as it can lead to more sales in the long run.
  9. Discover if you need a mobile site: To understand a mobile version of website is required or not?
    To find answer look under the Visitors menu. There a Mobile option is available, where we can see all the way down to a specific device and the % of total visits that are from a mobile device.

Bing Webmaster Tools helps to optimize the site and monitors its performance on Bing search engine results (SERP).

1st you should, create a Microsoft account and verify your website with Bing Webmaster Tools after launching your site.

  1. If the site is already verified on Google Search Console (GSC), it can be automatically imported from your site’s list in your GSC account.
  2. The site can be added manually in Microsoft Bing Webmaster Tools with 1 of the verification methods:
  • With uploading an XML file on your web server.
  • By adding a HTML meta tag to your sites default/home page.
  • By manually adding a CNAME record to the Domain Name Server (DNS).

Now, follow the following steps:

  • Log in to Bing with your Microsoft Account.
  • Under My Sites, enter your website’s URL, and click Add.
    Click on Sitemaps section under the left-hand menu to add sitemaps, enter https://yoursite.com/sitemap_index.xml. Optionally can control the Crawl time of the day, when you anticipate the most traffic to your site, from Crawl Control section.
  • On the Verify ownership page, under option No. 2, you will find verification code for your site, just copy this verification code in between content=”xxxxxx“.
    No, open a new browser tab and log in to admin panel of your site.
  • Navigate to SEO in Site Settings.
  • Paste the verification code into the Bing Webmaster Tools Verification field, under Search Engines, and Analytics and press Submit.
  • Return to your Bing Webmaster Tools browser tab, press Verify. If you receive a message that “Bing could not verify ownership of this site“, most probably it means that you may need to wait from few minutes to few hours, and try again but before it just recheck that the Verification code in console, and entered at admin panel are identical.

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